Definition of Reverse Engineering

Reverse engineering, also called back engineering, is the process by which a man-made object is deconstructed to reveal its designs, architecture, code or to extract knowledge from the object; similar to scientific research, the only difference being that scientific research is about a natural phenomenon.

o how does apply to Search Engine Optimization? Here are the steps we use.


Step 1: Identify the Top Players

A quick search will tell us who is ranking for the top keywords. A key point here is that the words people are actually searching for is very important.

Step 2: Reverse Engineer the Top Companies

90% of rankings of any website is content and backlinks.We use a proprietary software to analyze the content and backlinks of everyone of your top competitors and then create a better site for you.

Step 3: Building the Stronger than the Top Guy

This is where the majority of the high-level SEO skills come into play.

It is how we build the quality back-links for my clients that separates us from other SEO companies.

This is all about having a deep understanding of how the Google Algorithm ranks sites.

Each time a different site links to you it’s like a vote in Google’s eyes. In the past, SEO’s just focused on getting quantities of backlinks, but Just getting random links is not good enough in today’s digital world. Spammy links no longer work and it can penalize you.

Now it’s quality over everything. Here at Bennett Digital Marketing, we have the skills to get the highest quality links for our clients that are real. Everything is done in-house and not outsourced anywhere because we understand this is the most important aspect of SEO. This is what separates us from the competition.

Once we reverse engineer the top companies, we know pretty much what it’s going to take to out-rank them so it’s only a matter of time before we do because every link we build is superior than what 99% of the SEO’s out there are building.